I am an aspiring digital marketer with a Bachelor of commerce (B.Com)(Hons) degree from Guru Nanak College (2024). Currently, I am enhancing my expertise in marketing by pursuing an online M.B.A. in Marketing Management at SRM University. I am passionate about leveraging innovative strategies to drive impactful results and seeking opportunities to grow in the field of digital marketing.
My journey as a digital marketer began during the 2021 lockdown when I first discovered digital marketing. Intrigued by its potential, I explored free courses, including Google’s free digital marketing program, during my first year of college. This initial exposure inspired me to pursue a deeper understanding of the field.
In my final year, I undertook a project titled ‘A Study on the Impact of Digital Marketing on Consumer Preference Towards TVS Motorcycles with Reference to Ganesh Motors TVS’. The project aimed to analyze how digital marketing influences consumer purchase decisions.
To enhance my skills further, I joined Web D School and completed a full-stack digital marketing course. Now, equipped with practical knowledge and experience, I am pursuing an online M.B.A. in Marketing Management from SRM University to deepen my expertise. I am eager to contribute to a reputed firm and make a meaningful impact in the digital marketing landscape.
I completed my B.Com (Hons) at Guru Nanak College, where I learned the basics of commerce, finance, and business management. This course helped me develop analytical and problem-solving skills, giving me a strong base for my career.
At Web D School, I completed a full-stack digital marketing course where I gained practical experience in SEO, social media marketing, Google Ads, content creation, and analytics. This hands-on training gave me valuable insights into how digital marketing works in real-world applications.
I am currently pursuing an M.B.A. in Marketing Management from SRM University in online mode. This program is helping me deepen my understanding of marketing concepts, strategies, and business management, while allowing me to balance learning with practical applications.
As a digital marketer, I have gained hands-on experience with various tools and platforms to enhance online presence and deliver results. These below-mentioned tools help in analysis, optimization, and effective campaign management.
Performed brand decoding to build a clear and consistent identity that appeals to the target audience.
Creating eye-catching posters and structured content calendars for effective social media engagement.
Crafting and optimizing Meta ad campaigns for impactful audience engagement.
Developing tailored content strategies and engaging blog posts to drive traffic and boost brand visibility.
Designing automated email campaigns for targeted and efficient customer engagement.
Conducting keyword research to boost search rankings and organic traffic.
Designing and optimizing websites for enhanced user experience, performance, and search engine visibility.
Creating and managing Google Ads campaigns for targeted reach and measurable results.
Enhancing website authority with off-page SEO and comprehensive audits.
Performing detailed audits to improve website performance and SEO readiness.
I have practiced the skills mentioned below through hands-on experience and am eager to deepen my knowledge and expertise in the digital marketing field.
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